Description
ABSTRACT
This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer.
Key Words: Social Media, Opera Singer, Branding, Marketing, Technology
This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer.
Key Words: Social Media, Opera Singer, Branding, Marketing, Technology
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Details
Title
- Social media, marketing, and the opera singer
Contributors
- Jones, Jennifer E. (D.M.A.) (Author)
- Kopta, Anne Elgar (Thesis advisor)
- Mills, Robert (Committee member)
- Rogers, Rodney (Committee member)
- Dreyfoos, Dale (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016
Subjects
Resource Type
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Note
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thesisPartial requirement for: D.M.A., Arizona State University, 2016
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bibliographyIncludes bibliographic references (pages 55-61)
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Field of study: Music
Citation and reuse
Statement of Responsibility
Jennifer Jones