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ABSTRACT

This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms

ABSTRACT

This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer.

Key Words: Social Media, Opera Singer, Branding, Marketing, Technology
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    Title
    • Social media, marketing, and the opera singer
    Contributors
    Date Created
    2016
    Resource Type
  • Text
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    Note
    • thesis
      Partial requirement for: D.M.A., Arizona State University, 2016
    • bibliography
      Includes bibliographic references (pages 55-61)
    • Field of study: Music

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    Statement of Responsibility

    Jennifer Jones

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