La mujer dentro del discurso machista de la música regiona l: : una nueva forma de aceptación y los logros que han impuesto dentro de la cultura hegemónica

The popularity that regional Mexican music has achieved in the last years is impressive. The population increase of Mexican nationals in the United States and the availability to share information via web has increased the popularity of the musical genre, specially the subgenres of música norteña and banda. Regarless of the low economic class that is associated with the subgenres of música norteña and banda, nowadays they are a fundamental asset in the music industry, impart to the high volume of sales and popularity. However, even with a high index of popularity at a multinational level, the world of música grupera, how is categorized for subgenres of banda, música norteña, conjunto and duranguense, there is a low number of feminine artist that participate. The participation of women in the gupera world is very scarce, due to the patriarchal hegemony and machismo that spreads through the subgenres. Because of the low participation of women in the subgenres, they get classified the passive voice. The absence of a strong female representation has caused the expansion of a machista message though the songs implemented in the regional Mexican music. This phenomenon can be clearly appreciated in the songs "El carrito" (n.d.). "Disfruté engañarte" (2013), "La fory fay" (2013) and "Soy un desmadre" (2014). Using the ideology of power of Michel Foucault and complemented with the feminism of Hélène Cixious, the analysis and identification of the marginalized women in this examples can be reached. However, even though there are a low number of feminine artists that participate in the subgenres of música norteña and banda, their success has achieved the distortion of the hegemonic barrier imposed on society. Artist like Jenni Rivera and Los Horóscopos de Durango are some of the few artist that have distorted this socio and cultural hegemony that preexist in regional Mexican music. With the success of their songs, they have created a space of feminine expression against the machista message that marginalizes women, and opens new doors of opportunities for others. All this efforts have the intent to create equality of power in the sphere of regional Mexican music.