Full metadata
Title
Merging prospect theory with the analytic hierarchy process: applications to technology markets
Description
This thesis presents a model for the buying behavior of consumers in a technology market. In this model, a potential consumer is not perfectly rational, but exhibits bounded rationality following the axioms of prospect theory: reference dependence, diminishing returns and loss sensitivity. To evaluate the products on different criteria, the analytic hierarchy process is used, which allows for relative comparisons. The analytic hierarchy process proposes that when making a choice between several alternatives, one should measure the products by comparing them relative to each other. This allows the user to put numbers to subjective criteria. Additionally, evidence suggests that a consumer will often consider not only their own evaluation of a product, but also the choices of other consumers. Thus, the model in this paper applies prospect theory to products with multiple attributes using word of mouth as a criteria in the evaluation.
Date Created
2014
Contributors
- Elkholy, Alexander (Author)
- Armbruster, Dieter (Thesis advisor)
- Kempf, Karl (Committee member)
- Li, Hongmin (Committee member)
- Arizona State University (Publisher)
Topical Subject
Resource Type
Extent
v, 38 p. : ill. (some col.)
Language
eng
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Handle
https://hdl.handle.net/2286/R.I.27512
Statement of Responsibility
by Alexander Elkholy
Description Source
Retrieved on April 13, 2015
Level of coding
full
Note
thesis
Partial requirement for: M.A., Arizona State University, 2014
bibliography
Includes bibliographical references (p. 33-35)
Field of study: Applied mathematics
System Created
- 2015-02-01 07:09:30
System Modified
- 2021-08-30 01:31:02
- 3 years 2 months ago
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