Imagining destinations: art posters and the promotion of tourism

This study examines transnational connections between art as advertising and the tourism industry. The development of railroads, and later airlines, played a crucial role in the growth of travel. Art posters supported this expansion. By the mid-twentieth century, art posters gained wide acceptance for encouraging leisure travel. Posters and paintings were constructed by artists to visualize destinations, underscoring the social status and modern convenience of tourism. This thesis describes how advertising, as an aspect of popular visual culture, offered compelling parallels to stylistic developments in modern art.