Description
Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts. A portion of Nord's study focused on sender attitude indicators directed at addressees as a key element of conative function, and analyzed address forms among several attitude indicators found in print advertisements. The current study analyzed 604 Spanish newspaper advertisements in Arizona and Florida, focusing on possible independent factors related to the probability of the occurrence of various address forms. These factors included: the type of product being advertized and its cost, the nature of the advertisement, the location of the advertisement in the newspaper (main section, sports, etc.), intended audience (including age and sex), geographic region of the newspaper, and each newspaper as compared to others. These variables were categorized and statistically analyzed using a quantitative design. The study provided results indicating a strong statistical relationship between the presence of address forms and product type, a moderate relationship with audience age, and a mild relationship with product cost. Various similarities and differences were also found when comparing the data geographically.
Details
Title
- Spanish address forms in US newspapers
Contributors
- Borba, Andrew (Author)
- Cerron-Palomino, Alvaro (Thesis advisor)
- Lafford, Barbara (Committee member)
- Shepherd, Michael (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2012
Subjects
- Language
- Linguistics
- sociolinguistics
- Address forms
- Advertising
- Arizona
- Florida
- Newspapers
- Spanish
- Spanish language--Arizona--Address, Forms of.
- Spanish Language
- Spanish language--Florida--Address, Forms of.
- Spanish Language
- Advertising, Newspaper--Arizona.
- Advertising, Newspaper
- Advertising, Newspaper--Florida.
- Advertising, Newspaper
Resource Type
Collections this item is in
Note
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Vita
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thesisPartial requirement for: M.A., Arizona State University, 2012
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bibliographyIncludes bibliographical references (p. 96-99)
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Field of study: Spanish
Citation and reuse
Statement of Responsibility
by Andrew Borba