Description
Developing new markets in tourism is vital for the prosperity of Small Island Tourism Economies like Bermuda (McElroy). Countries must continuously improve and reinvent themselves in order to maintain growth. SCUBA diving in Bermuda is a market that could be improved. Most SCUBA divers are of higher than average household income and can make an attractive tourist base. This thesis analyzes SCUBA tourists in Bermuda to ascertain their characteristics, economics impacts, and participation in island activities in order to help guide future endeavors involving SCUBA tourism in Bermuda and provide an outline of how to analyze other Niche markets. Comparisons are made between SCUBA and Non-SCUBA tourists (those who participated in Scuba against those that did not). The results show that spending, activities/events participated, and SCUBA tourists characteristics are not all significantly different from one another at the 5% level. Meaning that some variables were significant and some weren't , with in their respective groups. Within Trip Expenditures it was shown that, of the 9 variables tested, 3 were significant. In Activities, 8 of the 11 tested were significant, attractions there were 8 of the 18 variables that were significant and in Evening Entertainment, there was 2 out the 6 variables being significant at the 5% level.
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Details
Title
- Niche tourism within small island tourism economies: an analysis of SCUBA tourists In bermuda
Contributors
- Jack, Alastair (Author)
- Tyrrell, Timothy (Thesis advisor)
- Knopf, Richard (Committee member)
- Herbst, Chris (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2012
Subjects
Resource Type
Collections this item is in
Note
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thesisPartial requirement for: M.S., Arizona State University, 2012
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bibliographyIncludes bibliographical references (p. 56-58)
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Field of study: Recreation and tourism studies
Citation and reuse
Statement of Responsibility
by Alastair Jack