An Examination of Communication Practices of Successful Entrepreneur Business Women in the Masculine Business/Corporate Environment

As young women merge into the business world, the business environment structure often asks them to adjust or change their identity to be accepted by their male peers. Such identity changes include adopting masculine forms of professional dress, building relationships in the workplace, and dealing with personal life. Through a qualitative research methodology, the study explores the communication practices that women engage in to succeed in the masculine business/corporate environment. Research indicates various types of limitations in masculine environments in connection with the flexibility of schedule, equal pay, and balance between professional and family life, leading to emotional and psychological impacts. Moreover, findings indicate the use of resistance tools to assist women in the corporate/business environment in leadership mentoring, education, and information found on apps and social media. I highlight practical implications, discuss limitations, and provide recommendations for future directions.