Description
Gamification is the process of adding game mechanics to non game activities, thus creating a more engaging environment. Loyals provides a gamification API which can be consumed to add Loyals (achievements) to any website, application, or mobile app. Loyals are used in two major ways: (1) to create an interactive environment where users are rewarded for completing tasks and (2) as contextual information useful for analyzing user interaction with the application. The interactive environment inspires users to continue using an application while the contextual information can be used for improving the application to draw in new loyal visitors, ad targeting, creating user profiles, and much more.
Details
Title
- LOYALS: WEB ACHIEVEMENTS FOR EVALUATING CUSTOMER TRENDS AND LOYALTY
Contributors
- Claxton, Joshua Allen (Author)
- Chen, Yinong (Thesis director)
- Collofello, James (Committee member)
- Irwin, Don (Committee member)
- Barrett, The Honors College (Contributor)
- Computer Science and Engineering Program (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2013-05
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