Full metadata
Title
The Recording and Marketing Development of an Original CD
Description
This written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
Date Created
2013-05
Contributors
- Hoal, Lauren Elizabeth (Author)
- Russell, Timothy (Thesis director)
- Eaton, John (Committee member)
- Rigsby, Clarke (Committee member)
- Barrett, The Honors College (Contributor)
- Herberger Institute for Design and the Arts (Contributor)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
- Department of Finance (Contributor)
Topical Subject
Resource Type
Extent
20 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2012-2013
Handle
https://hdl.handle.net/2286/R.I.17156
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
Additional Formats