Description
This project researches the potential effects of retail design and layout and how it affects consumer-purchasing behavior. The research can be broken down into three large segments as well as a case study. The first focuses on the consumers and the target market. The second examines store layout in terms of walkways, wall placements, and major pathways throughout the space. Third, the overall aesthetics and design are studied, focusing on color, texture, shapes, and lighting. Lastly, a case study on a popular women's retail store, Antrhoplogie, is examined based on the above research. This project gives interesting insight into the minds of the consumer in retail environments as well as the effect of design and overall experience the consumers have in many types of retail stores.
Details
Title
- The Effect of Retail Design on Consumer Purchasing Behavior
Contributors
- Andes, Katie Marissa (Author)
- Brandt, Beverly (Thesis director)
- Samper, Adriana (Committee member)
- Zingoni, Milagros (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
- The Design School (Contributor)
- W. P. Carey School of Business (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-05
Resource Type
Collections this item is in