Full metadata
Title
The Formation and Analysis of a Start Up Venture: Outwork Yourself
Description
This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7 fitness service that connects clients with personal trainers. It is a good study on the steps needed in creating a business, and serves as a learning tool for how to bring a product to market.
Date Created
2014-05
Contributors
- Heck, Kyle (Co-author)
- Mitchell, Jake (Co-author)
- Korczynski, Brian (Co-author)
- Peck, Sidnee (Thesis director)
- Eaton, John (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
- Department of Economics (Contributor)
- Department of Management (Contributor)
- Department of Psychology (Contributor)
- Department of Supply Chain Management (Contributor)
- School of Accountancy (Contributor)
- W. P. Carey School of Business (Contributor)
Resource Type
Extent
29 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2013-2014
Handle
https://hdl.handle.net/2286/R.I.23109
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
Additional Formats