Full metadata
Title
Instagram and Adoption Rates: The Impact of Proactive Social Media on Adoption Rates at the Arizona Animal Welfare League & SPCA
Description
This thesis explores how we can harness new technology to improve our relationship with companion animals and promote shelter animal welfare. The study looked into using the photo-sharing application Instagram to increase adoption rates at the Arizona Animal Welfare League & SPCA. An Instagram page was created and managed for the shelter, and data was collected regarding the impact the page had on adoption rates. The results were mixed, but overall it was determined that the Instagram page has unique value for the shelter.
Date Created
2015-05
Contributors
- Bautista-Hobin, Elena Maria (Author)
- Minteer, Ben (Thesis director)
- Ellison, Karin (Committee member)
- Morefield, Michael (Committee member)
- Barrett, The Honors College (Contributor)
- School of Life Sciences (Contributor)
Topical Subject
Resource Type
Extent
41 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2014-2015
Handle
https://hdl.handle.net/2286/R.I.28792
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
Additional Formats