EFFICACY OF ADVERTISING EXCHANGE BETWEEN LITERARY MAGAZINES

Abstract This thesis examines the efficacy of an Advertising Exchange Program between literary magazines with a specific focus on Superstition Review magazine. Incorporated within this thesis are three parts: Advertising In and Between Literary Magazines, Methodology and Results Regarding Efficacy of Exchange and a section dedicated to the Carry-Over of the Advertising Exchange Position within the confines of Superstition Review. This thesis highlights the history of advertising within literary magazines using some historical examples as reference. The second section examines the research involved to prove the efficacy of a "one for one" exchange between literary magazines and journals, whether in print or online. The final section is specific to Superstition Review, and is a study in the most efficient method of carrying over the job of Advertising Exchange Coordinator within a university publication. The conclusion touched upon the need to continue these types of programs, with an emphasis on the constant updating of tools, especially electronic means, which will keep the magazine on the technological forefront and in line with its peers. Keywords: literary magazine, advertising, advertising exchange, publication, literature, literary technology, media kit