Full metadata
Title
Marketing Marcas: Presence and Perception of the Samsung and Apple Brands in Spain
Description
This study examines the differences in presence and perception of the Samsung and Apple brands in Spain compared to the United States. Primary research was collected on-site in Spain and comparatively analyzed to experiences in the United States from the perspective of an American citizen. Qualitative data in the form of observations and interviews was collected as well as extensive secondary research. The study will conclude international implications of these two brands in Spain.
Date Created
2016-05
Contributors
- Neerhof, Samantha Noel (Author)
- Gray, Nancy (Thesis director)
- Giard, Jacques (Committee member)
- W. P. Carey School of Business (Contributor)
- Department of Marketing (Contributor)
- School of International Letters and Cultures (Contributor)
- Barrett, The Honors College (Contributor)
Resource Type
Extent
106 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2015-2016
Handle
https://hdl.handle.net/2286/R.I.37374
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:58
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
Additional Formats