A NEW REALM OF SUPPORT: INSPIRING COLLEGE-AGE, WESTERN TRAVELERS TO ENGAGE IN SHORT-TERM SERVICE

Research has examined the many motivations of international volunteers (voluntourists), but there is limited research about how volunteers are reached, as well as differing perceptions between travelers who have and have not traveled before. This study examines the preferences and perspectives of college-age, western backpackers. The general terms "backpacker" and "traveler" are used throughout the paper for simplicity, but it is important to note that these backpackers are specifically from the college-age, western demographic. First, the study addresses which recruitment avenues are the most successful, as well as which avenues could be utilized to increase the number of foreign, short-term volunteers. In addition, this study examines the differences between backpacker perceptions - specifically the differences in potential volunteering motivations and concerns. Data was collected through an anonymous online survey distributed to self-identified travelers between the ages of 18 and 25 in the United States and travel destinations in Vietnam and India. According to traveler responses, personal recommendations and hotels/hostels are important resources when making travel plans. Despite the importance of both resources, personal recommendations drew more travelers to volunteer than hostels/hotels (none of the travelers surveyed learned about their last volunteer opportunity through a hostel), revealing a potential avenue of recruitment. A small number of organizations have reported successfully utilizing the hostel-partnership model, which implies that successful partnerships are possible. Further, potential motivations to volunteer were similar between those who have and those who have not volunteered, however, potential concerns between the two groups differed. Those who had volunteered before reported to be considerably more concerned about adherence to cultural norms, as well as communication barriers, while those who had not volunteered were much more concerned about safety. These findings lead to several theoretical implications for nonprofits with respect to utilizing hostels for volunteer recruitment, as well as addressing concerns of those who have volunteered before differently from those who have not.