A Market For Television and Internet Content

We develop a unique model for household preferences in a three good market of television content (cable), internet content (Netflix), and income spent on any other good or activity. Utility is a function of the time spent viewing television content, time spent viewing internet content, and income spent otherwise. Preferences are determined by the complementarity (or substitutability) of television and internet content, the complementarity of viewing content and spending income otherwise, and individual preference for income. Consumers maximize utility subject to time of viewership and budget constraints. We analyze the comparative statics of the model by varying the complementarity between television and internet content and the complementarity between viewing content and spending income otherwise. We develop a model of firms, in which there are two firms offering one product each who compete on price. They charge a flat-fee for their product (either television or internet content) and have a fixed cost. Their revenue is determined by the number of consumers who choose to purchase their product multiplied by the price they charge. We find a collusive outcome for the firms. We analyze the Nash Equilibrium of the model. We only found symmetric Mixed Action Nash Equilibria (MANE), with the following interesting feature: Bertrand Competition causes firms to choose low prices very often, but firms price significantly higher should the price drop too low. Thus, the MANE places high probability mass on the lowest and highest prices of each firm but has little mass elsewhere.