Full metadata
Title
Corporate Wellness Communications: A Public Relations Strategy
Description
The following is a public relations strategy developed to position Julia Pearl Wellness, a corporate wellness consulting firm, and its owner, Julia Pearl, as credible, professional and experienced. The first portion includes a situational analysis, a research report on corporate wellness programs and the need for health solutions in the U.S., and market analysis. The campaign proposal, a creative product of the research, provides recommendations and tools for the firm to reach its stakeholders.
Date Created
2016-12
Contributors
- Werner, Anna Nicole (Author)
- Hass, Mark (Thesis director)
- Bovio, Sonia (Committee member)
- Department of Marketing (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- School of Nutrition and Health Promotion (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
64 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2016-2017
Handle
https://hdl.handle.net/2286/R.I.42577
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:58
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
Additional Formats