Business Opportunity Analysis: Cannabis Sharecropping Garden

The Medical Cannabis industry is booming currently as 28 states and the District of Columbia now allow medical cannabis operations to proceed. However the current layout of medical cannabis operations is extremely limited, leaving room for innovations to occur. This Thesis will explore the opportunity surrounding the concept of a cannabis sharecropping garden. The goal is to portray any potential value the business concept presents as well as analyzing the processes and opportunity that lie within. A survey was utilized within this study in order to accurately gain information from the intended demographic of the business. Value proposition of the patient as well as the gap within the market are discussed accordingly. Topics that define the opportunity are analyzed, including market analysis, go to market strategy, as well as the financial return of the opportunity. Additionally, based upon the results of the study, a potentially feasible and investable business opportunity is presented.