Donald Trump, How Did This Happen?: An Analysis of Rhetorical Strategies Utilized in the 2016 Presidential Campaign of Donald Trump

On November 8th, 2016, pollsters, news correspondents, and millions of American voters watched in disbelief as the news came in; Donald J. Trump had been elected as the 45th President of the United States. Donald Trump, How Did This Happen?: An Analysis of Rhetorical Strategies Utilized in the 2016 Presidential Campaign of Donald Trump is a rhetorical analysis of the strategies implemented in Donald Trump's 2016 Presidential campaign. It challenges the idea that the Donald Trump win was "unprecedented" and rather that when looking at the white, working-class in the the United States, their attraction to Trump should have been expected. White, blue-collar Americans trust the government at historically low rates. That, coupled with economic insecurity and a culture of fear that is heavily steeped in racial undertones, allowed the Trump campaign to successfully use fear as a mechanism to encourage Trump supporters to vote.