Full metadata
Title
Film Marketing Analysis: Tactics and Strategies for SONY Pictures 2017 Releases
Description
The purpose of this thesis is to analyze and outline the different publicity and promotion tactics along with social media tactics that film studios use to market their films and the overall importance of the audience.
Date Created
2018-05
Contributors
- Engers, Carli Noelle (Author)
- Pucci, Jessica (Thesis director)
- Chadha, Monica (Committee member)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
52 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2017-2018
Handle
https://hdl.handle.net/2286/R.I.47866
Level of coding
minimal
Cataloging Standards
System Created
- 2018-04-18 12:05:02
System Modified
- 2021-08-11 04:09:57
- 3 years 2 months ago
Additional Formats