Description
The revitalization of the Olympic Games was introduced in 1896 and since then has left a global impact. Over time the candidature process for a city to host the games has evolved from a conversation about wealth to a focus on sustainable practices and cultural influence. This thesis aims to assess the implementation of Agenda 2020, a strategic roadmap created by the International Olympic Committee in 2015. The paper specifically looks at recommendations one, two and three; which are all geared towards bidding procedures. Within this paper, there is information from secondary sources that are both official and unofficial Olympic documents. The primary research portion of this paper includes in-depth interviews with Olympic experts. These experts come from a variety of backgrounds and provide an additional layer of perspective when assessing the Olympic movement. The results of this thesis showed that while Agenda 2020 is the step in the right direction, it lacks progress. There was a lot of effort and time put forth into creating Agenda 2020, but since then there has been minimal follow-up. In order for Agenda 2020 to reach its full potential, there needs to be a team dedicated to tracking its progress and continuously working on future recommendations.
Details
Title
- A Fair Game: An Analysis of the 2024 Olympic Bid Process in Relation to Agenda 2020
Contributors
- Chavan, Manali (Author)
- Eaton, John (Thesis director)
- McIntosh, Daniel (Committee member)
- Department of Marketing (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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