#MeToo: A Study Examining the Political Impact of a Media Movement

This study intends to understand the extent to which media coverage of the sexual assault and/or harassment allegations against federally elected officials during the #MeToo Movement impacted male and female college students' trust in government. To answer this question, we conducted a survey of 377 Arizona State University students. Participants were administered a pre-test gauging their experience with issues of sexual assault and harassment, their awareness of sexual assault campaigns and their trust in government to uphold their civil liberties. A video montage of #MeToo media coverage that reported the accusations made against federally elected officials followed the pre-test for the experimental group. The control group viewed a video unrelated to the #MeToo movement. Participants were then given the same survey after watching the stimulus video. Our findings show that females have more experience with issues of sexual assault and harassment and are more aware of sexual assault campaigns than males. Most notably, our results determined that females were generally impacted at a higher level than their male counterparts after watching media coverage of the #MeToo movement. This study provides insight into the extent to which the #MeToo movement has had an impact on attitudes and perceptions of rape culture as well as government accountability amongst male and female college students. It also reaffirms the urgent need to increase male engagement on these issues and provides evidence supporting future research.