Full metadata
Title
Is the Use of Recycled Materials More Harmful or Beneficial to Luxury Fashion Brands than Mainstream Brands?
Description
As consumers shift their values toward sustainability, environmentalism, and social issues, industries face increased pressure to engage with sustainability and make their sustainable practices transparent to consumers. While luxury fashion has shifted toward sustainable practices, little conclusive research exists to understand how consumers respond to such practices. This research explores whether the use of recycled materials affects a luxury brand more than a mainstream brand. My results indicate that the use of recycled materials is harmful for a luxury brand but has no impact on the mainstream brand.
Date Created
2019-05
Contributors
- Sangha, Pooja B (Author)
- Lisjak, Monika (Thesis director)
- Eaton, Kathryn Karnos (Committee member)
- Department of Psychology (Contributor)
- Department of Economics (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
30 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2018-2019
Handle
https://hdl.handle.net/2286/R.I.52362
Level of coding
minimal
Cataloging Standards
System Created
- 2019-04-10 12:00:32
System Modified
- 2021-08-11 04:09:57
- 3 years 3 months ago
Additional Formats