Cross-Cultural Collaboration on Product Development APPROVED: for Wind Comfort Solutions

Imagine you and your significant other are relaxing at home watching your favorite Netflix show. You are embraced equally between the arm of your couch and the arm of your significant other right in front of your television. While the living room is small, you both work long days to be in this very position, some would call this your natural environment. In your brief moment of bliss as you sink further into your couch, you have a shiver creep down your spine as you are pressed between your two loves. As you are disgruntled from either the approaching winter or your requirement to simply move, you reach up to turn your ceiling fan off. When you attempt to recover what comfort you peeled yourself out of, you discover a greater inconvenience as the fan blades begin to slide to a stop. Dust, grime and the results of dirty air are caked on the fan blades. You think of climbing onto your coffee table and wiping the blades as all the dust falls on you and your living room. With a sigh, you surmise to deal with the eye sore another day and hope you find the motivation to deal with it another day.

This business report examines the go-to-market strategy and value proposition of a new wind comfort solution for LG. Beyond the analysis of the product, the program itself is reflected upon at the end to provide feedback for future years. The product, Flow ends the days of bad gifts being the only thing collecting dust in your house. The new ceiling fan gives you the ability to clean your home while circulating air, taking air quality off your shoulders and fixing it above your head. Flow takes the features from our normal ceiling fans we know and love but improves upon them to make them seamless to clean the blades and clean the air you breathe. Flow puts air purification in motion, so you can breathe easy in your own home.