Full metadata
Title
K-pop as a Soft Power
Description
This essay examines national leaders’ shaping of K-pop into a foreign export, specifically looking into how K-pop is used as a soft power for South Korea. I also examine how effective K-pop is as a soft power. Because of its growing global popularity and use of K-pop artists for international relations, such as Red Velvet performing for Kim Jong Un, we might expect K-pop to act as the gateway into South Korean culture, often being the first exposure that other countries have into this country’s way of life. Through a qualitative analysis of resources ranging from news articles, videos, and social media posts, we see that K-pop idols, a term for K-pop celebrities, are heavily groomed and shaped by their labels to promote the South Korean national brand. Combined with a well-made business model to appeal to different countries, they also create sentiment for South Korean culture throughout the world with the support of the government and a strong fanbase. This plan is extremely effective in generating revenue for a multitude of South Korean brands beyond K-pop and even fosters South Korean affection in North Korea.
Date Created
2020-05
Contributors
- Mendez, Audrey F (Author)
- Ingram-Waters, Mary (Thesis director)
- Sandoval, Mathew (Committee member)
- Mechanical and Aerospace Engineering Program (Contributor)
- Barrett, The Honors College (Contributor)
Resource Type
Extent
37 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2019-2020
Handle
https://hdl.handle.net/2286/R.I.56651
Level of coding
minimal
Cataloging Standards
System Created
- 2020-04-28 12:00:19
System Modified
- 2021-08-11 04:09:57
- 3 years 1 month ago
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