The Consequences of Sustainability Initiatives in the Supply Chain Process: Examples of the Intended and Unintended Outcomes

Unintended consequences occur in the supply chain process when managers fail to fully prepare for the social and environmental outcomes of their initiatives. By analyzing these unintended consequences, we are better prepared to make supply chain initiatives that are truly sustainable for all. This paper utilizes a model developed by Dr. Carter and Dr. Kaufmann which creates a mutually exclusive and exhaustive framework in order to fully develop the relationship between intended and unintended consequences. Furthermore, paradox theory is implemented in order to refine the differences between intended and unintended outcomes to create a clearer understanding. Over the course of this paper, real world examples will be utilized from company social responsibility reports in order to populate and explain the matrix. Through this work, we show how companies take on a broad range of actions with outcomes varying from positive to negative. We expect that through this paper, we can make this topic more easily understood so that further research and understanding can be achieved.