Full metadata
Title
The Effects, Benefits, and Behaviors of Women in Professional Selling - Staal Honors Thesis
Description
I conducted a study on women’s success, behaviors, and experiences in professional sales. The purpose of this study is to determine the extent that women are successful in professional sales careers and what the driving forces are behind that success. I did this through exploring a variety of factors like historical statistics, recruitment and selection, and women in sales leadership. I conducted both a literature review and informational interviews with sales women to gain valuable insights. The results suggest that women are successful in professional sales in a variety of industries due to several reasons. These reasons include their ability to form strong relationships with clients, to assess client needs, and to stay organized. I recommend that companies take a series of measures such as implementing mentorship programs, changing language used on job applications, and intentionally promoting women in order to attract and retain more women within their sales organizations. This will lead to higher profitability as the workforce is more diverse from a gender perspective.
Date Created
2020-12
Contributors
- Staal, Hannah (Author)
- Dietrich, John (Thesis director)
- Montoya, Detra (Committee member)
- Department of Finance (Contributor)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
62 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2020-2021
Handle
https://hdl.handle.net/2286/R.I.62546
Level of coding
minimal
Cataloging Standards
System Created
- 2020-11-23 11:11:10
System Modified
- 2021-08-11 04:09:57
- 3 years 1 month ago
Additional Formats