Description

Collaborating with a supplier in a buying firm's new product development (NPD) project is commonly advocated and adopted, but does not always improve project performance. Some pre-existing collaboration contexts, such as buyer–supplier NPD projects, are especially exposed to supplier opportunism

Collaborating with a supplier in a buying firm's new product development (NPD) project is commonly advocated and adopted, but does not always improve project performance. Some pre-existing collaboration contexts, such as buyer–supplier NPD projects, are especially exposed to supplier opportunism due to the uncertain nature of the collaboration process. Adopting agency theory and transaction cost theory perspectives, we examine: (i) contextual antecedents and project consequences of supplier opportunism and (ii) if these causal influences vary in different cultural and institutional contexts. Using a survey sample of 214 United States (U.S.) and 212 Chinese buying firms’ responses about buyer–supplier NPD projects, we find that supplier opportunism is significantly influenced by the task and relational contexts. We also show that supplier opportunism damages both design quality and efficiency, two aspects of project performance. When comparing U.S. to China, we find that task and relational contexts have a greater impact on supplier opportunism in the U.S., but design efficiency is less hurt by supplier opportunism there. Finally, we show challenges of preventing supplier opportunism in certain NPD collaboration contexts, and offer solutions for overcoming these challenges.

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Title
  • Supplier Opportunism in Buyer-Supplier New Product Development: A China-U.S. Study of Antecedents, Consequences, and Cultural/Institutional Contexts
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Date Created
2015-04-01
Resource Type
  • Text
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    Identifier
    • Digital object identifier: 10.1111/deci.12130
    • Identifier Type
      International standard serial number
      Identifier Value
      2162-8734
    Note
    • This is the peer reviewed version of the article, which has been published in final form at http://dx.doi.org/10.1111/deci.12130

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    This is a suggested citation. Consult the appropriate style guide for specific citation guidelines.

    Yan, Tingting, & Kull, Thomas J. (2015). Supplier Opportunism in Buyer-Supplier New Product Development: A China-US Study of Antecedents, Consequences, and Cultural/Institutional Contexts. DECISION SCIENCES, 46(2), 403-445. http://dx.doi.org/10.1111/deci.12130

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